See how ChatGPT answers questions about your brand.
Buyers research categories by asking ChatGPT, and the answer names a few brands. InfluenceLayer tracks whether yours is one of them — across repeated runs, against the competitors appearing beside you, and with the sources ChatGPT drew on.
ChatGPT does not publish a ranking you can look up.
When someone asks it to recommend options in your category, it generates an answer naming a small number of brands. There is no position to check, no report to download, and no notification when the answer changes.
Asking it yourself once is worth doing, and most teams have. The problem is that the same prompt produces different answers on different days, so a single check cannot distinguish a brand that appears reliably from one that appeared by chance.
Measurement requires running the same questions consistently and recording what comes back. That is what this is for.
InfluenceLayer executes prompt clusters against ChatGPT on a recurring schedule and analyzes each response for brand and competitor mentions.
A single answer is an anecdote. A rate measured over repeated runs is a position you can act on.
Mentions and citations move independently. ChatGPT can name your brand without linking to you, and cite your site without naming you in the summary.
InfluenceLayer records both separately, so you can see which domains ChatGPT is actually drawing on when it answers questions in your category — including the ones that mention competitors instead of you.
Visibility in ChatGPT is relative. The useful question is not whether you were mentioned, but how your presence compares with the other brands competing for the same answer.
Comparative reporting shows where you lead, where you trail, and which prompts you are absent from entirely.
Prompt clusters representing the questions your buyers ask are configured for your category.
Those prompts are executed against ChatGPT on a recurring schedule rather than once.
Each response is analyzed for brand mentions, competitor mentions, and cited sources.
Results accumulate into a trend, so you can see whether your presence is improving or eroding.
The two behave differently enough that treating AI presence as another rank-tracking problem produces misleading numbers.
ChatGPT is where a growing share of category research starts, and it compresses a page of options into a few named brands. If you are not one of them, the buyer never reaches a comparison where you could have won.
Absence from an AI answer is also quiet. Nothing in your analytics reports the conversation that happened without you, which is why it goes unnoticed for months.
Create a free account, add the questions your buyers ask, and see how often ChatGPT names your brand.