Content Gap Workflow

Using Content Gap Intelligence

Three steps from finding your biggest gap to measuring the fix. Spot what competitors exploit, get targeted recommendations, and track the score lift.

1

See your top gap

The Content Gap Report scans every tracked prompt and surfaces the single biggest advantage competitors hold over you — ranked by projected Index impact.

Top Content Gap

4×more mentions

Entity: “sustainability”

Competitor A12
Competitor B9
You3
2

Get 3 targeted fixes

For every gap, you get concrete recommendations — the exact entities to add, the H2 clusters to create, and the structural changes that move AI citation share.

Recommended Fixes

Create H2 cluster+8 pts

Add 3 deep sections on “carbon capture” + “net-zero targets”

Target missing entities+6 pts

Embed “scope 3 emissions” and “ESG framework” references

Fix structural depth+4 pts

Expand answer length from 120 → 350+ words per section

Total projected gain: +18 pts
3

Measure your +18 pt gain

After implementing fixes, track the before-and-after score movement in your dashboard. The projected gain is modeled from real competitor data — not guesswork.

Projected Impact

38Before
+18 pts
56After Fix
Modeled from real competitor data

Your Turn

Find the gaps competitors are exploiting

Run a Content Gap Report to see which entities you’re missing, get prioritized fixes, and project exactly how many Index points you’ll gain.

Run Content Gap Report